Web sites are already the most cost-effective way to market your business. Think about the fact of your product being seen by a worldwide audience, your content that can be changed everyday, that can be monitored with the possibilities of interaction with customers, tailor what they see to their specific requirements and / or what you want them to see, and of course the chances to sell directly to them, immediately.

The Internet is experiencing hyper-growth giving bigger target audiences and even greater potential. Compare this to traditional forms of promotion like expensive printing costs, limited information that can't be updated, slow information delivery, finite target markets, limited response mechanisms and poor accountability / marketing intelligence.

Once your company has a website, you will begin to see website's potential as a sales and marketing tool and also as a vehicle for providing leading edge customer service. This enables your customers to search, sample and buy products immediately, access account details, product information and email customer support services.